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New Age skin care line was formulated to address mature skin special needs, especially those of women over the age of 35, who detect the signs of fatigue, stress and aging in the appearance of fine lines, sallow complexion and undefined jaw line. The formulation contains active ingredients of natural sources that have been recently introduced into cosmetic use; like an estrogen substitute, which replenishes and restores suppleness and firmness to the skin. Isoflavone is considered a plant estrogen: this soy-produced protein simulates the natural effect of estrogen in the skin. Other cosmetic benefits are its ability to promote collagen fibers renewal and stimulate cell formation renewal. Thus noticeable improvement is achieved in hydration level, moisture retention and fine lines softening.